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Welcome to Binienu

We are Binienu! We believe in the limitlessness of a curious soul. We believe that you are enough and that in your “enoughness”, you can be even more. We want you to reach for the stars, see, conquer… We cater to the actualization of self.

We design for the woman with a rebellious streak, perfectly balancing out her ladylike sophistication with her edgy defiance to mediocrity.

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Monday - Friday: 09:00 - 18:30 43 Jones street, off Apapa Road, Lagos +234 703 034 4256

Binienu Lifestyle Blog

Edgy | Luxury | Sophistication


You may have seen that fabulous piece of clothing on models on the runway and fantasized how they would be the perfect fit for your next important occasion. Fast forward to weeks before the occasion, you have made your purchase or have gone for a fitting and the outfit just doesn’t sit quite right or fails to flatter you as it had the model. Problem? The style may not be right for your body.

Below are two items that have remained top trends over the last year and how you can work them for your body type.

Confused about what body type you fall under? You can get a copy of our free guide here. Once you are sure of your body type, we can jump right into this.


Culottes come in different shapes and sizes and should be a staple in every wardrobe.

For the apple and pear-shaped ladies, a well-structured high rise pair with a more pronounced flare cinched in just above the waistline is key. This glides over the mid-section and flares at the bottom, creating a balanced silhouette. Little or no front detailing at the waist is encouraged as heavy detailing would draw attention to the mid-section.

Pleated culottes work great for the rectangle shaped ladies. They create the right kind of drama and volume needed to accentuate the minimal curves characteristic of the athletic figure or give an illusion of wider hips.

Culottes cut to have a more defined straight leg appearance work great for the hourglass figure. With a cinched waist lined, curves are easily highlighted.

As a general rule, these wide fitting pants are better paired with form-fitting tops to create a balanced look.



With skin or no skin, this trend can be worn by the daring or not so daring. Whichever category you fall under, let’s find the best style for your body.

The apple figure with the characteristic heavier torso can pull this look off by staying clear of turtleneck crops which over emphasis the busts. Crop tops with lower necklines and are fitted beneath the bust offer a more flattering look.

The hourglass figures with its proportional curves are more likely to experiment with wider varieties of styles. Loose fitting or body-hugging, longer styles that just graze over the top of a skirt or pants, the options are endless.

With a slimmer top frame, the pear and rectangle shaped bodies should opt for more flamboyantly styled crop tops that add a bit of drama. Pair with high waist pants that accentuates the waist or skinny jeans that draws more emphasis to the bust area.

What ways have been your favourites to style your crops or culottes? please share with us in the comments below.


We have a more detailed guide to knowing what to wear for your body type. A major key to looking amazing is dressing for your body type. Click here to receive our “Body Type Style Guide”, completely free of charge. You’ll get it delivered right to your email.


With love,




It’s #WCW here at Binienu!

We know her, we love her. We have her on our walls reminding us we can be girl bosses. Jessica Lourdes Pearson.


Strong, classy, fearless. These are words often used to describe the phenomenal character played by Gina Torres in the Legal drama Suits. Though fictional, Jessica Pearson has been an inspiration to throngs of women. Her elegant style immediately caught the attention of the fashion conscious public (and even the less fashion conscious). For many, Suits is beyond a legal drama. It was a fashion diary.


Effortlessly graceful, glamorously chic, she favoured timeless neutral colours with no fuss. From Gucci to Alexander McQueen, these pieces were far from boring, often accentuated with interesting details such as structured cuts, ruching and pleats. There was also the occasional pop of colour, graphic patterns or textured fabrics, well fitted to flatter her figure.



Although she unfortunately quit the show after  the Sixth season (we could catch her in the new spin off!!), Styled by Jolie Andreatta with over 1000 unrepeated perfectly tailored and sculptured pieces to look to for inspiration, you are bound to have years and years of solid “girl boss” moments.


If you are on the hunt for a worthy corporate style inspiration icon, you cannot miss it with Jessica Pearson.





Share with us your favorite Jessica Person moments from Suits in the comments below and if you have been a Jessica Pearson in your life.




For Binienu

Colours and first impressions

You know what they say about first impressions. We don’t usually get a second chance to portray ourselves in our preferred light. Every time we meet someone, we make an impression. Impressions tell a story of sorts about us.

Colours are a huge part of this impression and have a story or two to tell. We’re talking today on these colours and what it is we say when we meet people.

RED- Red is the colour of blood and fire, the colour of passion. It is associated with romance, strength, willpower and determination.

ORANGE- The colour of the sunrise.  One of the least occurring colour in nature, playful, energetic

YELLOW- The wearer has been known to feel happy and friendly.

GREEN- Observers view wearer as natural and stable.

BLUE- This colour often symbolizes calmness, contemplation and we advice blue when meeting the in-laws for the first time.

PURPLE- One word- BINIENU! Some other words- Regal, Luxury, Mystery and Romance are associated with the wearers of this colour.

One last thing.

Have a pitch to investors or a job interview? Take over that board room in this off-the-shoulder blouse till we meet again. Get it here

A major key to looking amazing is dressing for your body type. Click here to receive our “Body Type Style Guide”, completely free of charge. You’ll get it delivered right to your email.

Transition with Ease

We have to tell you about transitional pieces. You may or may not have heard of them. You may have heard of them but still not know what they are.

Transitional pieces do as the name implies- “transition”. Formerly, they used to refer to clothing that could be worn in more than one season but these days, they transition in terms of functionality.

Basically, it is one of those pieces you could wear to work and then take off your jacket and wear for drinks with the girls or for date night.

Why you need transitional pieces.

Transitional pieces afford you the luxury of having mostly wearable pieces in our wardrobe. They may be pricey but they are always “occasion-appropriate”. It’s like buying four-in-one trousers in one fell swoop.





Choose your approach. With her blouse tucked in and a drape jacket thrown over it, she can pitch to investors in this look.




Get these pieces on our shop page

So let us know what you think. Leave us a comment on your transition ideas and send us pictures of you transitioning your pieces on to get featured on our page.

So you know we have to ask- Ibinigo?*

A major key to looking amazing is dressing for your body type. Click here to receive our “Body Type Style Guide”, completely free of charge. You’ll get it delivered right to your email.



*Ibo word that means “Have you risen?”