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Welcome to Binienu

We are Binienu! We believe in the limitlessness of a curious soul. We believe that you are enough and that in your “enoughness”, you can be even more. We want you to reach for the stars, see, conquer… We cater to the actualization of self.

We design for the woman with a rebellious streak, perfectly balancing out her ladylike sophistication with her edgy defiance to mediocrity.

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Monday - Friday: 09:00 - 18:30 43 Jones street, off Apapa Road, Lagos +234 703 034 4256

Category: Binienu It-Woman

Women whose styles and achievements inspire us here at Binienu. Your style is a power tool.

Binienu-It-Woman: September

It is the time of the month when we celebrate a woman we admire, who inspires us in style and Life. It’s the Binienu-it-woman.
Today, we feature Lebanese-British beauty, Amal Clooney!

Many of us had our hearts broken to hear gorgeous George was off the market. We were ready to hate on whoever she was, but alas, we couldn’t keep up. Her effortless grace, style, beauty, and commanding presence captured our hearts.

As a successful human rights lawyer, professor and philanthropist, her beauty is not without brains. Having lectured in Columbia Law school, Law School of the School of Oriental and African Studies, University of London and The Hague Academy of International Law amongst others, she has also had as clients, founder of WikiLeaks, Jullian Assange in his fight against extradition, Mohamed Nasheed, former President of the Maldives and Al Jazeera English journalist, Mohamed Fahmy. She had also been nominated for a UN commission.

Her sense of style is just as strong as her career, earning her a recognition from the British Fashion Awards, proving that you can look amazing while saving the world. Whether corporate, street style or night time looks, she is constantly serving as a style inspiration. We are beyond proud to feature her as our ‘it-woman’ this month.

Enough talk, let us indulge in some of our best ‘Amal’ looks.


A major key to looking amazing is dressing for your body type. Subscribe to our mailing list and receive our “Body Type Style Guide”, completely free of charge. You’ll get it delivered right to your email. Click here.




Binienu It-Woman: AUGUST

This month, we are featuring the multi-talented blogger, stylist, and behavioral therapist Loveth Adizue. She is the brain behind the blog and we can’t get over her daring style. We are excited to have you meet her, so let’s jump right into it.

Tell us a little about yourself and your blog.

My name is Loveth Adizue, I am a Nigerian born, Miami based lifestyle and fashion blogger, stylist and content creator. I’m very much into editorial styling. You can call me a jack of all trend.

My blog is a platform where I basically share all my ideas, tips, and knowledge about everything related to fashion and lifestyle, beauty, travel, and even mental health counseling.

Who is (are) your style icon(s)?

I really don’t have a style icon, but there are a few people that I really do admire their styles, such as Tracee Ellis Ross, Janelle Monae, and Babe Paley from the 50s.

‘Must have’s to have in your wardrobe? 

For me, I must have high waisted baggy pants and a black dress.

If you were to go a week with only an outfit or a two, which would it be? 

Again, it would be a high waisted baggy pant and probably a dress

What three words define your style?

Adventurous, Bold and Edgy

What’s the most important thing about style for you? 

The most important thing for me is being authentic and comfortable.

What’s your worst fashion faux pas?

Mixing the wrong patterns. Don’t get me wrong, I love plaids, stripes, polka dots, and checkers, but I just don’t like them when it’s done wrong. If you don’t know what you are doing, stick to a single pattern and choose complementing shades in that pattern.

What are you most likely to splurge or save on?

I will most likely splurge on a statement piece, and that includes dresses, tops or pants. Pieces that are bold and unusual. I would totally save on skinny jeans.

What’s your take on thrifting or reused clothes?

I’m here for it, I have no problem with thrifting. Most times you find the best piece at thrift stores. Fashion and style are not about how much money you spend on your clothing.

What/ Who inspires your style and why? 

I love experimenting when it comes to fashion, and I draw my inspiration from everything like nature, history, culture and mixing high-end brands with low-end brands. Like I said earlier, fashion is not just about luxury and name brand, it’s about my authentic self. It’s about being comfortable in whatever I wear and being able to express myself with my style.

How/ When/ Why did you start (fashion) blogging? 

Creativity has always been a part of my life for as long as I can remember. I have always been in fashion, but I started blogging in the summer of 2016.

What trends do you expect would grow/would love to see grow or die out? 

I am very adventurous when it comes to fashion and trends, so I don’t think there is any trend I would like to see die, but I would like to see people more in vintage clothing/style.


What is top on your Wishlist?

At this moment nothing really.

What is your take on Luxury in Africa?

I am here for it all. High-end brands or low-end brands, I have no problem with luxury fashion, but I encourage people to go according to their wallets. Don’t go for brands that you can’t afford.

What would you say Fashion can do in Africa to create change?

It can become a billion-dollar industry, thereby creating a great job opportunity for young people which is much needed in Africa. We have a rich culture and a great sense of style, with a large population, and as we all know, large population equals a large market.

Seeing as you’re an African in Diaspora, what do you advice Independent Fashion labels to do to attain a global audience?

Collaborate, collaborate, collaborate. I’m stressing on collaboration because I do believe that in order to get your work out there you need to be willing and open-minded about working with people that can help bring that exposure to your brand and that includes bloggers, photographers and other stylists.


You can keep up with Loveth on twitterfacebook, and Instagram

A major key to looking amazing is dressing for your body type. Subscribe to our mailing list and receive our “Body Type Style Guide”, completely free of charge. You’ll get it delivered right to your email. Click here.



It’s #WCW here at Binienu!

We know her, we love her. We have her on our walls reminding us we can be girl bosses. Jessica Lourdes Pearson.


Strong, classy, fearless. These are words often used to describe the phenomenal character played by Gina Torres in the Legal drama Suits. Though fictional, Jessica Pearson has been an inspiration to throngs of women. Her elegant style immediately caught the attention of the fashion conscious public (and even the less fashion conscious). For many, Suits is beyond a legal drama. It was a fashion diary.


Effortlessly graceful, glamorously chic, she favoured timeless neutral colours with no fuss. From Gucci to Alexander McQueen, these pieces were far from boring, often accentuated with interesting details such as structured cuts, ruching and pleats. There was also the occasional pop of colour, graphic patterns or textured fabrics, well fitted to flatter her figure.



Although she unfortunately quit the show after  the Sixth season (we could catch her in the new spin off!!), Styled by Jolie Andreatta with over 1000 unrepeated perfectly tailored and sculptured pieces to look to for inspiration, you are bound to have years and years of solid “girl boss” moments.


If you are on the hunt for a worthy corporate style inspiration icon, you cannot miss it with Jessica Pearson.





Share with us your favorite Jessica Person moments from Suits in the comments below and if you have been a Jessica Pearson in your life.




For Binienu